Thumb-stopping.
Reality-bending.
Campaign
Scriptwriting
Copywriting
Creative Direction
AR? MR? VR? OK…
We wanted to show everyone what mixed reality on Meta Quest 3 actually means. So we made a series of short, social-first videos designed to fake people out in their feeds. The formula was simple:
Stop ‘em mid-scroll with something unexpected and engaging.
Reveal that the awesome stuff they’re seeing is actually happening in mixed reality with Meta Quest. Surprise, it’s an ad!
The result was Quest’s most successful paid social campaign ever.