Squeeze more out
of your data plan.

Brand Identity
Voice and Messaging
Copywriting
Campaign

It started with a simple question: You can pay for minutes as you use them—why can't you do the same for data?

Enter Juice, the first wireless service where you get all the data you need, but only pay for what you use. Juice puts the customer in total control of their data usage and budget—and rewards them in the process.

I helped craft Juice's voice and brand identity, then led the copywriting effort for the Juice app and web experience—an eight-month agile development process.

While the project died mere days before launch, the memories of daily scrums and weekly Demo Days in New Jersey will always live on.

Check out some of the highlights I worked on from the playbook, app, and campaign.