Unlock a killer combo against blood cancer.
Campaign
Brand Identity
Voice and Messaging
Copywriting
Creative Direction
2022 CANNES YOUNG LIONS - SILVERThe sponsor for the 2022 US Cannes Young Lions competition was The Leukemia & Lymphoma Society (LLS)—a nonprofit that’s raised $1.3 billion for life-saving blood cancer research since 1949.
The brief called for a sustained, year-round campaign that would target gamers to make donations and raise brand awareness of LLS and the fundraising events it hosts throughout the year.
ACD Art Director Schuyler Higgins and I were awarded silver for our entry.
