Gettin’ fizzy with it.

Naming
Brand Identity
Voice and Messaging
Copywriting
Campaign

2019 WEBBY AWARD WINNER

In a world drowning in sparkling water, one has reigned supreme among young adults: La Croix. Although a unique culture has formed around the brand, La Croix doesn't have much of a rapport with its biggest fans.

Pepsi came to us with a recipe and an idea: to make a sparkling water brand all about personality. It just needed a name, a verbal playbook, a design system, unique packaging, and an awesome launch moment—a Giphy takeover with Neil Patrick Harris.

Meet bubly.

In addition to naming work, I developed bubly's voice and wrote the "thought bubbles" that are on every can, bottle, and case—which were also featured heavily in the launch campaign. For more info on the verbal identity I helped create for bubly, hit me up.

The team was made up of verbal design ACD Corey Lewis and brand designers Blas Madera, Gus Cook, Antonio Moton, and the in-house Pepsi creative team.